Solving for Experience
2022 Annual

Client: creativeXpeople at Synergy Group

My role: Designer

What I did: Publication layout and design, typesetting, digital illustration

Creative Contributors: Stephanie Dempster, Annalise Baulman, Erin Collett, Jason Perselson

Solving for Experience was creativeXpeople’s first publication, comprising of several articles and thought pieces written by members of our very own team. The intent behind the publication was to use it as a ‘leave behind’ for our current and future clients. We wanted to demonstrate the diversity of our capability right through from our in-depth understanding of human behaviours and organisational culture to brand strategy and design.

The creative team and I were tasked to design the publication and our brief was: be as creative as possible, there are no limits. Typically restricted by strict government brand guidelines and client briefs, we felt invigorated and inspired.

Together, we developed a publication that combined traditional magazine style layouts with our own creativeXpeople design flare. With no page spread designed the same, we developed our own digital and hand-drawn abstract illustrations to represent each article and thought piece.

The page layouts and illustrations shown on this page have been selected from the larger publication because they are the ones created by me.

Contact.

Phone: +61 438 147 091
Email: corinnejane93@gmail.com
Socials: LinkedIn